Privacy Policy
At Premier Plus Lending, your privacy is important to us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you interact with us, including through our website and services.
Introduction
Premier Plus Lending ("Premier Plus Lending," "Company," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our online services, communicate with us, or apply for mortgage financing through Premier Plus Lending.
This Privacy Policy applies to visitors to our website, applicants, borrowers, customers, and users of our services.
If you obtain a financial product or service from Premier Plus Lending, certain information collected from or about you is also governed by our Financial Privacy Notice, which provides additional information regarding our information-sharing practices under federal law.
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.
Personally Identifiable Information We Receive and Maintain in the Ordinary Course of Our Business
As used in this Policy, the term “personally identifiable information” mean financial and other personal information about an individual. “Personally identifiable information” includes, but is not limited to, first and last names, address, email address, income information, debt payment histories, social security numbers, credit reports, and other information provided by the consumer reporting agencies, mortgage lenders, mortgage and securities dealers, and other participants in the secondary mortgage market. “Personally identifiable information” does not include information that has been “de-identified” so that it no longer can reasonably be identified with a particular individual.
Circumstances under which we receive personally identifiable information include the following:
We receive personally identifiable information about borrowers, loan applicants, and other individuals in the ordinary course of our business. This information comes through various circumstances, such as evaluating whether to purchase a loan, consummating loan purchases, conducting quality control reviews, and evaluating or engaging in various debt and securities-related transactions.
We receive personally identifiable information from individuals employed by or interested in pursuing employment with our company.
We receive personally identifiable information from individuals and entities seeking to do business with us.
We receive personally identifiable information from borrowers, loan applicants, and other individuals who contact us and provide us with information by telephone, through our websites, and from voluntary surveys offered on our websites and elsewhere.
Information We Collect
Contact Forms and Information Requests
When you submit an inquiry, request information, schedule a consultation, or contact us through our website, we may collect:
Name
Email address
Phone number
Property address
Loan-related information
Any additional information you choose to provide
Mortgage Applications
When you apply for financing, we may collect:
Full name
Mailing address
Email address
Phone number
Date of birth
Social Security Number
Employment information
Income information
Asset information
Credit information
Property information
Citizenship or residency status
Government-issued identification information
Other information required to evaluate and process a mortgage application
Employment Applications
If you apply for employment with Premier Plus Lending, we may collect:
Name
Contact information
Employment history
Educational background
Licensing information
Resume and supporting documentation
Information Automatically Collected
When you visit our website, we may automatically collect:
Device Information
IP address
Browser type
Operating system
Device identifiers
Internet service provider
Website Usage Information
Pages visited
Time spent on pages
Referring websites
Click activity
Search activity
Location Information
We may collect general geographic location information derived from your IP address.
Information From Third Parties
We may receive information about you from:
Credit reporting agencies
Verification service providers
Lead generation providers
Real estate agents
Marketing partners
Public records sources
Analytics providers
Government agencies
What We Do With Personally Identifiable Information
We comply with applicable laws and regulations in our use and disclosure of personally identifiable information. We do not sell or disclose personally identifiable information to consumer marketing companies.
We use and disclose personally identifiable information in connection with our business activities, for example:
We use personally identifiable information to evaluate loans in which we are considering acquiring an interest or guaranteeing and to monitor the performance of loans that we own or guarantee. This may involve evaluating the value of properties collateralizing these loans and predicting default.
We use personally identifiable information to establish and manage relationships with brokers, third-party originators, and other entities with whom we engage in business. This includes the employees of these entities, where we may receive names, email addresses, phone numbers, photographs/images, and other contact information.
We disclose personally identifiable information to our regulators, as well as as required by applicable laws, regulations, and court orders.
If you send us an email or message and provide your name or other personally identifiable information, we may use this information to research your question, send a response, and deliver the requested information or service. We also may use this information to provide you with other related information; you may request that we stop doing this at any time.
Cookies and Tracking Technologies
Our website uses cookies, pixels, and similar technologies to:
Operate and improve the website
Analyze website performance
Personalize content
Measure marketing effectiveness
You may adjust your browser settings to refuse cookies; however, some portions of the website may not function properly.
Security
We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
While we employ commercially reasonable security measures, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Personal Information of Minors
We do not have actual knowledge about selling or sharing personal information of consumers under the age of 18. Additionally, none of our websites are directed to individuals under the age of 13. We do not knowingly collect any information from children under the age of 13. If we become aware that information is or has been submitted by or collected from a child under the age of 13, we will delete that information.
By your use of this website, you agree to the terms and conditions set forth in this Policy.
Data Storage and Retention
Personally identifiable information is stored on our servers or on the servers of our third-party service providers. We retain this information as long as we need it for business and may retain it thereafter in accordance with our records retention program and in compliance with applicable laws. This data is treated in accordance with the requirements of applicable laws and this Policy.
Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, content, or security of those websites. We encourage you to review their privacy policies before providing personal information.
State Privacy Rights
Residents of certain states may have privacy rights regarding their personal information, including rights to:
Access personal information
Correct inaccurate information
Delete personal information
Obtain copies of personal information
Opt out of certain targeted advertising activities
Appeal privacy rights decisions where applicable
The availability of these rights may depend on your state of residence and applicable exemptions under federal financial privacy laws.
Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
Notice to California Residents
California residents may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Certain information collected by Premier Plus Lending may be exempt from the CCPA because it is collected pursuant to federal financial privacy laws, including the Gramm-Leach-Bliley Act (GLBA).
Subject to applicable law, California residents may request:
Access to personal information
Correction of inaccurate information
Deletion of personal information
Information regarding categories of personal information collected
Information regarding disclosures of personal information
California residents also have the right not to receive discriminatory treatment for exercising privacy rights.
California "Do Not Sell or Share" Rights
Premier Plus Lending does not sell personal information for monetary compensation.
However, certain website advertising and analytics technologies may constitute "sharing" under California law.
California residents may exercise applicable opt-out rights by contacting us using the information below.
Washington and Florida Residents
Residents of Washington and Florida may have privacy protections under applicable state and federal laws governing financial institutions and consumer data.
Premier Plus Lending complies with applicable state privacy and consumer protection requirements in all jurisdictions where it conducts business.
Accessibility
Premier Plus Lending is committed to ensuring that our Privacy Policy is accessible to individuals with disabilities.
If you require this Privacy Policy in an alternative format, please contact us.
Changes and Updates to This Policy
We reserve the right to change this Policy in the future. The amended version of this Policy will be posted on this website. When this Policy is updated, the date ‘Last Reviewed or Updated’ will appear at the bottom of this Policy.
How to Reach Us
If you have any questions, please reach out through the contact information provided.
Premier Plus Lending
13412 Ventura Blvd #300, Sherman Oaks, CA 91423
info@premierpluslending.com
800.963.4623
Last Updated: June 4, 2026
